Mar 26, 2009

For the Blog Nerds: Google Analytics is Awesome

For those of you that operate your own blogs, we highly encourage you to use Google Analytics. This free software gives you an incredible amount of detail about who is following your site, how they are getting to your site, what they do when they get there, and how long they spend doing it.

Just as an example, we know the following information about our blog followers:

  • They come frome 18 different countries, including: the US, the United Kingdom, Canada, India, Australia, Kenya, Mexico, the Netherlands, Germany, Egypt, Serbia, Saudi Arabia, Pakistan, Turkey, Thailand, Brazil, France, and the Philippines.

  • More specifically, for those entities whose networks are registered with an agency name (for example, the "City of New York," or "The New York Times"), we know when they visited! We also know how many visits they made and how long they looked at the site.

  • We've had 483 different visitors look at the site since the end of February, with 32% of people returning to the site regularly for updates.

  • For the past month or so, an article about green jobs at STRIVE, one of our Task Force partners, has the topped the list of most-viewed pages, right after the blog homepage.

Google Analytics also tells us where we have more work to do:

  • People spend, on average, about 2 minutes and 35 seconds on thes site. Hmmm, maybe we need some flashier pictures?

  • Most people visited the site only 1 or 2 times -- what do we need to do to keep them coming back for more?

Thanks for indulging a non-reentry nerd-out moment. And check out Analytics!